RL Custom Emails offers an email marketing service that is designed to reach real estate professionals. We provide a platform for agents to communicate with each other.  We also serve as an ad agency for professionals who have products or services  that could benefit REALTORS® We have the ability to send emails to all 50 states.

How does it work?

For listings and open houses

  1. You send us information and fill out an order form
  2. We put together a proof
  3. You accept the proof by paying
  4. We send out the email

For other

  1. Contact us
  2. Work with us to devise a custom package
  3. We send you a proof
  4. We send out the email

How many people receive the email?
This depends on the region you are targeting.  We can segment the recipients by State, City, County or Zip Code. We have a database of approximately 1 million real estate professionals in the USA.

What is the cost?

The cost is determined to by volume and frequency of emails sent a well as the amount of customization required.

The per email cost could be as low as $30.

Can you guarantee that we will receive the email when you blast it out?

We will make sure that your email address is included in the blast, however we cannot guarantee that you will receive it.  You most likely will get it, however sometimes delivery may be affected by your SPAM filter and occasionally the ISP’s mistake the emails for SPAM and put a temporary block on our emails. We are in constant contact with the ISP’s and carefully monitor each campaign.

Are the Emails CAN-SPAM Compliant

Yes they are. All emails contain our physical address and an opt out option.  They also have genuine subject lines that are not misleading.

What are you doing to improve email deliverability?

We have terrific systems set up that allow us to monitor every campaign.  We are able to monitor delivery by  ISP and in cases where emails are not delivered we find out why and do everything we can to fix it.

What open rate can I expect?

As a result of the nature of these emails, we generally expect an open rate of 1% to 10%. Although lately, we have been getting open rates of 20%-40% because we have cut out many non-respondents and tend to focus mainly on people who have previously engaged with our emails.